Frequently asked questions
FAQ
What people ask me most often - about work, and about me.
Working together
Shall we work together?
The contact form is right next door. I always reply.
About me
Why communication?
Because deep down, it is about taking care of something - a brand, a cause, a community - and finding the words and images that make people truly listen.
What is ummni?
My freelance identity, built as a self-portrait - every colour comes from a photo of my own face. The whole story is here →
Your background, in short?
A Master’s in Communication Management at SUP DE COM Paris, a dissertation on digital communication in the fight against poverty in Europe, and two years of work-study at ATD Fourth World International, running their Facebook and Instagram accounts on my own.
What matters most to you in a project?
Detail. I would rather rework a file ten times than deliver a compromise - brand guidelines hold together down to the opacity of a single freckle.
The one thing you never compromise on?
Ethics. Two years running an NGO’s social media taught me to always ask that question before the question of performance.
Outside work?
League of Legends, and Obsidia - the GTA roleplay server I co-founded, whose visual identity is part of this portfolio.
- League of Legends
- GTA RP
- Art direction
- Writing